Bring Back the Youth - MTV
Challenge: Introduce today's youth audience to the legacy brand Target Audience: 18-24 year-olds SMP: What's old is new again Tone: Authentic and provocative Deliverables: Anything
Challenge: Introduce today's youth audience to the legacy brand Target Audience: 18-24 year-olds SMP: What's old is new again Tone: Authentic and provocative Deliverables: Anything