Road Safety Campaign

Title: "Are We Now Too Impatient to Be Intelligent? " Target Audience: Drivers 18-45 and parents of school aged children. Objective: Reduce the number of accidents and fatalities on the road by educating drivers that it is not smart to speed. Media Channel: Billboard Idea: Two consecutive billboards to be placed in high traffic areas. The billboards will be placed a minute apart. One is an image of a happy family in the car the other of a crash representing how much can change in a minute. Reminding drivers to not rush, as a lot can change in a minute, supported with the lines 'Don't waste a second' 'So don't rush a minute.'