Challenge: Create a campaign platform for TV / Video with each advertisement focusing on one of the following: service, product, history, technology, size and locations Proposition: Don’t make the wrong choice, make the right choice with Choices Flooring Target Audience: All homeowners who are considering renovating/building Deliverable: Script and/or storyboard for a 15-30 second TV advertisement Tone of Voice: Memorable and cut through while also creative Idea: Play on words with ‘floor’. Going off the overarching strength of choices flooring that they offer the best choice in a world that can often be overwhelming in terms of choices. To not be overwhelmed or…floored by it all, choose choices flooring. This idea can stretch across each of the touch points for advertising.
