Really F***ing Hot Sauce infused tissues
Social Media - Instagram and Facebook
Really F***ing Hot Sauce
Problem: Men are often afraid of showing their emotions in fear of not being ‘manly’. Opportunity: Hot sauce is seen as a symbol of masculinity and strength, with the opportunity to use the sauce as the vessel to encourage men to cry. Insight: 3 in 10 men have never cried in front of anyone, 38% of men have never talked about their feelings to others (Medibank, 2022). Men’s mental health is clearly a taboo topic where men are usually met with the saying “Man up” when expressing their emotions. We are aiming to change the meaning of this phrase. Target Audience: All men who struggle to show their emotions or simply need a kick to get there. Idea: Encourage men to cry via the use of hot sauce. Hot sauce so hot, your body has no choice but to shed a tear, letting ‘Man Up. Really F***ing Hot Sauce’ be the vessel to let all your inner emotions out and ultimately flip the meaning of the classic saying ‘man up’ to become a phrase associated with what's truly manly, showing emotions.
