Spotify Check-in
Future Lions, Cannes Lions Brief: How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love? Audience: Global Spotify Listeners. Challenge: Use developing technology and innovation to power the concept. Idea: Spotify Check-in, a discrete way to check up on friends’ mental health. Spotify Check-in uses AI to detect if a user has been listening to sad music for a prolonged period, alerting their closest friends, prompting them to check-in if they are ok.