Terasa - Capstone

Problem: Small clothing brand, Terasa, lacks a strong online presence when advertising their clothing/items. Opportunity: Improve the advertising of the brands clothing/items and visual appeal of their Instagram. Insights: Teresa’s clothing is unisex, with an audience of both men and woman despite, skewing primarily male. The audience is majority Melbourne based and involved in the creative industry/world. Brand name: Combination of the phrase tabula rasa meaning ‘a blank state’ interpreted by the designer as the creation of ‘something out of nothing’. Audience: Melbourne creatives aged 18-28 years old. Idea: Create a creative campaign for Terasa, via video and photoshoots. Campaign concept: Combining the brands concept of a ‘blank state’ with individualism through the audiences own creative outlets. Media: Social - Instagram (via photo and video posts)

Director, producer and editor: Emily Krum & Bella Hughes

Camera: Alessia Chapman

Models: Gordie Fisher, Lala Kuol, Theodore Dryden, Lachlan Baxter, Zara Carter

Brand Owner: Lachlan Baxter

Bouldering

Model: Danny Nguen